Our motto is to provide our valuable customers quality rice at the competitive prices through experience & continous dedication towards the job. Our main emphasis is on quality control, which we achieve by using modern mechanism as achieving true quality in all our products and services is of prime importance to our company. Owing to the priority and concerns to offer an ISO 9001:2008 certified solutions in the market, we have developed as effective quality management system under the supervision of vigal quality professionals to keep a check on the entire process.
A sophisticated laboratory equipped with modern testing apparatus, including mini mill, is maintained and staffed by a team of professional analyzers. Right from procurement to final delivery of rice PBRL takes effective quality control measures to attain and maintain desired characteristics in the product. Testing is regularly performed from Paddy to finished rice in order to ensure that product delivered to customer conforms to given specifications.
Cultivation of Basmati Crop :
The basmati crop is grown under complete natural conditions and climate of the Himalayan foothills. Cultivation is carefully observed , and quality improvement measures are suggested . Right from seed quality upgrading to application of crop protection techniques. During the milling process, it is aged for a considerable period of time to obtain the best cooking results and natural aroma.
Procurement Procedure :
Our procurement program is geared towards giving our farmers a ready market for their paddy and at the same time offering them a better return of investments. ASCW does the procurement of paddy in a scientific way with a lot of research work behind it. Before procurement, each and every lot is being thoroughly checked by drawing samples from different areas and is being tested in our hi-tech laboratories for various parameters to ensure that the ready product delivered to our customers, fully satisfies their needs.
A special identification code is given to every procured lot for maintaining full traceability of the basmati rice packed in our Lal Qilla and other brands.
Milling is the process wherein the rice grain is transformed into a form suitable for human consumption, therefore, has to be done with utmost care to prevent breakage of the kernel and improve the recovery.
Located in the historical city of Punjab, Amritsar, two hi-tech rice mills of ASCW produce the best quality of basmati rice with a capacity of 535 metric ton in a day. Both plants are having facility of producing white rice, steamed rice and parboiled rice with state of art machinery to ensure consistency in every grain. To ensure our commitment to the environment, we also use rice husk (residue of paddy milling) for producing power which partially fulfills our energy requirements.